Etisalat Nigeria has changed its brand name to 9Mobile, according to TheCable.
Reports have it that the new brand name was adopted at an exclusive meeting held in Lagos.
The telecoms company is yet to unveil the new brand to the public.
Emerging Markets Telecommunication Services Ltd. (EMTS) trading as Etisalat Nigeria had on Tuesday informed its customers that a proposed change of brand name will not affect its operations.
Etisalat Nigeria has 20 million subscribers, making it the country’s number four mobile operator with a 14 percent market share. Our mandate is to make sure the business runs as profitably as it can. What is most important now is to … ensure that the business runs and meets its obligations,” the company’s new chief executive Boye Olusanya said on Tuesday.
He said the telecom company is focused on getting the group back on track.
All UAE shareholders in Etisalat Nigeria, including state-owned investment fund Mubadala, had exited the company and left the board and management, Hatem Dowidar, CEO of Etisalat International, disclosed early in the week.
Details soon…
No comments:
Post a Comment